ImportFromWeb is a Google Sheets add-on designed to make web data extraction accessible to everyone – no coding or technical skills required. Whether you’re a marketer, analyst, researcher, or business owner, ImportFromWeb allows you to effortlessly pull data from websites directly into your spreadsheets.
ImportFromWeb can be installed from the Google Workspace Marketplace.
What is ImportFromWeb made for?
ImportFromWeb turns any public web page into structured spreadsheet data. Common use cases include:
- E-commerce audit and monitoring
- Amazon listings monitoring (tracking prices, ratings, BSR, availability, buy box owner, etc.)
- Google Search scraping
- Google Maps business listings
- Social media content
- Competitor and market research
- Any public website with valuable data
These use cases showcase the versatility and power of the =IMPORTFROMWEB() function, making it an essential tool for anyone looking to harness web data within Google Sheets without requiring technical skills.
ImportFromWeb offers 2 ways to extract data:
- Using the =IMPORTFROMWEB() formula
This simple, spreadsheet-friendly formula lets you extract live data by specifying a webpage URL and a data selector (or list of selectors). It’s ideal for quick tasks and real-time updates directly in your sheet. - Using Task Manager
For heavier or more advanced use cases, Task Manager offers a more robust solution. It processes scraping tasks outside of Google Sheets, stores the results in a dedicated database, and sends only the finalized data back to your spreadsheet — enabling faster performance, large-scale scraping, data history tracking, and scheduled refreshes.
What is Web Scraping?
It is the process of collecting structured Web data in an automated way in order to manipulate it and bring out new knowledge. The reasons to use Web scraping are numerous: price comparison, SEO analysis, Stock Market monitoring, Social Media tracking, …
Extracting data is one thing, but crossing data sources, filtering, sorting tables, building charts and pivot tables is likely what you need to squeeze all the value that data can offer.
This is why we have created an original tool that works natively with Google Sheets.
Spreadsheets are the best instruments to sort, filter, crunch, cross data in an easy way, without requiring technical skills.