Instagram Post Scraper

Extract instagram posts metrics to track performances.

To help you get started right away, you can use this free Google Sheets template

Using the ImportFromWeb add-on and the function it adds to Google Sheets, you collect Instagram post data in bulk without any technical knowledge!

What you get?

With =IMPORTFROMWEB(), you extract Instagram profiles with the following data points:  

  • number of likes
  • number of comments
  • number of views
  • image

See all available Instagram data points

Step by step

First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.

Then, just follow these easy steps:

Open a new Google Sheets and activate ImportFromWeb

To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.

Activate ImportFromWeb add-on

Input the Instagram posts URLs

ImportFromWeb requires 2 parameters: a URL and one or more data selectors.

Copy the URLs for the Instagram posts to your spreadsheet.

Input the data selectors

Data selectors describe the specific content you want to import from the posts. 

Pick the selectors you are interested in from our Instagram selectors glossary and add them to your spreadsheet. For example, you may be interested in the date, likes_count and comments_count.

This is what your spreadsheet should look like:

Write the =IMPORTFROMWEB() function and extract post data

Just add this formula: =IMPORTFROMWEB(A2,B1:D1)

Within seconds, you’ll get the data for the first post!

Scale the collection process

After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(A2,$B$1:$D$1)

We’ve designed an easy-to-use template, so you can try our Instagram post scraper. Make sure you have installed and activated ImportFromWeb in your Google Sheets.