Amazon Product Scraper

Compare hundreds of Amazon products with Google Sheets.

In the vast realm of e-commerce, Amazon stands tall as a titan, offering a mind-boggling array of products. Each day, countless new items emerge, transforming Amazon into a treasure trove of opportunities for marketers, salespeople, and researchers.

By scraping Amazon product data, you’re accessing a wealth of information, from product titles and descriptions to images and essential metrics, like ratings and reviews. You can improve competitor benchmarking, follow market pricing trends, and optimize your product’s content and keyword strategies. It’s like tapping into a goldmine of insights and competitive analysis.

Our trusty sidekick, the spreadsheet, is the ultimate tool for processing and manipulating all that data.

Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Amazon product data in bulk without technical knowledge!

What you get?

With =IMPORTFROMWEB(), you extract the following Amazon product data. 

  • title
  • price
  • images
  • buybox winner
  • BSR
  • rating

See all available Amazon product data points

Step by step

First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.

Then, just follow these easy steps:

Open a new Google Sheets and activate ImportFromWeb

To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.

activate ImportFromWeb add-on

Input the URLs of the ASINs you want to analyze

ImportFromWeb requires 2 parameters: a URL and one or more data selectors.

You can input the product URLs directly or build them using the product ASINs: =””&A2 (where column A contains all your ASINs).


Input the Amazon product selectors

Data selectors describe the specific content you want to import from the Amazon product pages.

Pick the selectors you are interested in from our Amazon product selectors glossary and add them to your spreadsheet. For example, you may be interested in the title, brand_name, sale_price, buybox_winner, and rating.

This is what your spreadsheet should look like:

Input Amazon product selectors

Write the =IMPORTFROMWEB() function and extract product data

Just add this formula: =IMPORTFROMWEB(A2,B1:F1)
Within seconds, you’ll get the data for the first product.

Write IMPORTFROMWEB() function

Scale the collection process

After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(A2,$B$1:$F$1)

Drag down formula to copy

We’ve designed an easy-to-use template so you can try our Amazon Product Scraper.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.