In the vast realm of e-commerce, Amazon stands tall as a titan, offering a mind-boggling array of products. Each day, countless new items emerge, transforming Amazon into a treasure trove of opportunities for marketers, salespeople, and researchers.
By scraping Amazon product data, you’re accessing a wealth of information, from product titles and descriptions to images and essential metrics, like ratings and reviews. You can improve competitor benchmarking, follow market pricing trends, and optimize your product’s content and keyword strategies. It’s like tapping into a goldmine of insights and competitive analysis.
Our trusty sidekick, the spreadsheet, is the ultimate tool for processing and manipulating all that data.
Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Amazon product data in bulk without technical knowledge!
With =IMPORTFROMWEB(), you extract the following Amazon product data.
- buybox winner
First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.
Then, just follow these easy steps:
To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.
ImportFromWeb requires 2 parameters: a URL and one or more data selectors.
You can input the product URLs directly or build them using the product ASINs: =”https://www.amazon.com/dp/”&A2 (where column A contains all your ASINs).
Data selectors describe the specific content you want to import from the Amazon product pages.
Pick the selectors you are interested in from our Amazon product selectors glossary and add them to your spreadsheet. For example, you may be interested in the title, brand_name, sale_price, buybox_winner, and rating.
This is what your spreadsheet should look like:
Just add this formula:
Within seconds, you’ll get the data for the first product.
After adding the $ symbol around the data selectors, drag the formula down to the last row:
We’ve designed an easy-to-use template so you can try our Amazon Product Scraper.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.