Amazon data selectors (reviews / Q&A)

Want to extract Amazon ratings and reviews straight into your spreadsheet?

Below are the selectors to use within your =IMPORTFROMWEB( ) function;  just pick them up directly in our Amazon Reviews scraper template or use them by yourself in your own spreadsheet.

=IMPORTFROMWEB("Amazon review page url", "review_rating, review_title, review_body")
=IMPORTFROMWEB(A2,B1:C1)

ImportFromWeb works with most of Amazon markets, including US (.com), Canada (.ca), Mexico (.com.mx), Brazil (.com.br), UK (.co.uk), France (.fr), Germany(.de), Netherlands (.nl), Spain (.es), Italy (.it), Turkey (.com.tr), India (.in), Saudi Arabia (.sa), UAE (.ae), Japan (.jp), Australia (.com.au), Singapore (.sg)

Recently, Amazon has imposed a restriction that prevents users from accessing more than the first 10 pages of product reviews. It means that the default sorting allows you to access only 100 reviews.

Although direct access is limited, there’s a clever workaround. Amazon lets users filter reviews by criteria like star ratings, helpfulness, or recency. Each filtered view can show up to 100 reviews, offering a way to gather a more extensive dataset.

Reviews selectors

SelectorDescription
review_ratingOutputs the rating
review_titleOutputs the review title
review_bodyOutputs the review itself as written by the customer
review_linkOutputs the customer’s review dedicated page
review_profile_nameOutputs the customer profile’s name
review_contextOutputs the review date

Q&A selectors

SelectorDescription
questionsExtracts the questions
selected_answersExtracts the default answer to each question
profile_nameCollects the name of the profiles who asked the question
votes_countExtracts the number of votes
answers_countScrapes the number of answers
selected_answers_dateCollects the date of the default answer