In the vast realm of e-commerce, Amazon stands tall as a titan, offering a mind-boggling array of products. Each day, countless new items emerge, transforming Amazon into a treasure trove of opportunities for marketers, salespeople, and researchers.
With the help of an Amazon product scraper, it’s possible to scrape Amazon product data, including titles, descriptions, images, ratings, reviews, and other essential metrics. This treasure trove of information enables better competitor benchmarking, tracking market pricing trends, and optimizing your product’s content and keyword strategies. It’s like tapping into a goldmine of insights for competitive analysis.
Even better, you don’t need technical expertise to start. Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Amazon product data in bulk without technical knowledge!
ImportFromWeb requires 2 parameters: a URL and one or more data selectors.
You can input the product URLs directly or build them using the product ASINs: =”https://www.amazon.com/dp/”&A2 (where column A contains all your ASINs).
Data selectors describe the specific content you want to import from the Amazon product pages.
Pick the selectors you are interested in from our Amazon product selectors glossary and add them to your spreadsheet. For example, you may be interested in the title, brand_name, sale_price, buybox_winner, and rating.
After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(A2,$B$1:$F$1)
We’ve designed an easy-to-use template so you can try our Amazon Product Scraper. Make sure you have installed and activated ImportFromWeb in your Google Sheets.
IMPORTFROMWEB offers over 100 built-in selectors specifically designed to facilitate the extraction of live data from Amazon without requiring technical skills. These selectors cater to various Amazon layouts, including product listing pages, search pages, and review pages.
For accessing these selectors, specific pages have been created for your convenience:
Yes, IMPORTFROMWEB is specifically designed to extract live data from Amazon, whatever the Amazon store’s domain. Our built-in selectors (including but not limited to title, sale_price, buybox_winner, rating, and featured_image_source) are crafted to function seamlessly across various Amazon domains (amazon.com, amazon.ca, amazon.de, amazon.in, amazon.co.uk, amazon.fr…)
Here’s how the function should look like to extract the price from any Amazon product page:
Scraping Amazon using =IMPORTFROMWEB() is based on publicly available information. The function accesses data that is openly accessible on the internet. And generally, accessing and scraping publicly available data from websites is considered legal.
Moreover, with IMPORTFROMWEB, the scraping is made using multiple premium proxies and external rotating IP addresses, so you do not have to worry about the possibility to be banned from scraping Amazon.
Nonetheless, it remains important to stay informed about the terms and conditions set by Amazon and exercise scraping responsibly and ethically.
Most of the time, the =IMPORTFROMWEB() function extracts the content of the ASINs in the default language of the Amazon store.
But sometimes, the language of the page loaded by ImportFromWeb isn’t right. For example, you’ll get the content in English for an amazon.de product, instead of being in German.
Luckily, you can force the language using the “language” parameter, as follow:
The new generated URL will look like: https://www.amazon.de/dp/B07NQ6R7R1?language=en_GB
And this is the URL you have to input into your =IMPORTFROMWEB() function!
