Amazon Rating Monitoring Tool

Collect and monitor Amazon ratings on hundreds of listings.

To help you get started right away, you can use this free Google Sheets template

By monitoring Amazon ratings, you can gauge customer satisfaction, improve your offerings, and ultimately drive success on the platform. It is an essential aspect of maintaining a strong online presence and building a thriving e-commerce business on Amazon.

Our ready-to-use scraping solution allows you to collect and monitor ratings for Amazon products with ease. Stay on top of customer feedback, track changes in ratings, and gain valuable insights at scale.

With our Amazon rating monitoring tool, you can efficiently manage and analyze product ratings, identify trends, and make data-driven decisions to improve your offerings. Stay informed, stay competitive, and maximize your success on the Amazon platform.

Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Amazon product ratings in bulk without technical knowledge!

What you get?

With =IMPORTFROMWEB(), you extract the following Amazon data.

  • title
  • main image
  • rating
  • number of reviews

See all available Amazon data points

First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.

Then, just follow these easy steps:

Open a new Google Sheets and activate ImportFromWeb

To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.

Activate ImportFromWeb add-on

Input the URLs of the ASINs you want to analyze

ImportFromWeb requires 2 parameters: a URL and one or more data selectors.

You can input the product URLs directly or build them using the product ASINs: =””&A2 (where column A contains all your ASINs).

Input the ASIN URLs

Input the Amazon selectors

Data selectors describe the specific content you want to import from Amazon.

In this case, you’ll need the title, rating, and reviews_count. You can find the full list in our Amazon product selectors glossary.

This is what your spreadsheet should look like:

Input Amazon selectors

Write the =IMPORTFROMWEB() function and collect Amazon product ratings

Just add this formula: =IMPORTFROMWEB(A2,B1:D1)

Within seconds, you’ll get the data for the first product.

Write IMPORTFROMWEB() function

Scale the collection process

After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(A2,$B$1:$D$1)

Drag down to copy formula

We’ve designed an easy-to-use template.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.

Frequently Asked Questions

How to scrape in a specific language on Amazon?

Most of the time, the =IMPORTFROMWEB() function extracts the content of the ASINs in the default language of the Amazon store.

But sometimes, the language of the page loaded by ImportFromWeb isn’t right. For example, you’ll get the content in English for an product, instead of being in German.

Luckily, you can force the language using the “language” parameter, as follow:

The new generated URL will look like:

And this is the URL you have to input into your =IMPORTFROMWEB() function!