Amazon ASIN Geo Tracker helps you monitor how your products perform across different geographic markets on Amazon. Analyze regional delivery date trends, buy box winners, and optimize your digital shelf with data-driven insights.
Just duplicate the Amazon ASIN Geo Tracker to track your product data per region:
📦 Prime delivery date by region for tracking how quickly your items are shipped to customers in specific areas 🚚 Standard delivery date by region to compare regular shipping times and identify potential delays 🏆 Buy box winner by region for monitoring which seller dominates each area
With these informations, you can pinpoint regional gaps, optimize inventory allocation, and boost sales where it matters most.
ImportFromWeb needs two inputs: a URL and at least one data selector.
You can enter the product URLs directly, or generate them from ASINs using this formula: ="https://www.amazon.com/dp/"&A2 (assuming column A holds your ASINs).
Data selectors specify the exact information you want to pull from Amazon product pages. Choose the selectors you need from our Amazon product selectors glossary and add them to your spreadsheet.
For this example, we’re using fastest_delivery, normal_delivery, and buybox_winner.
Just add this formula: =IMPORTFROMWEB(B2,C1:E1,"amazon_location:us_zip_87121")
The amazon_location:us_zip_87121 data point is customizable. Here, we used ZIP code 87121 for New York, but you can replace it with any ZIP code you want (e.g., 92154 for Chicago, 37211 for Los Angeles, etc.).
Within seconds, you’ll get the data for the first listing.
Once you’ve added the $ symbols around your data selectors, drag the formula down to the last row: =IMPORTFROMWEB(B2,$C$1:$E$1,"amazon_location:us_zip_87121")
You can now monitor your listings locally, keeping track of delivery times, Buy Box winners, and other key data directly from your spreadsheet.
Tracking ASIN performance geographically is crucial for sellers who want to maximize reach and efficiency. Many brands overlook regional variations in delivery speed and buy box dynamics, which can lead to lost sales or suboptimal stock placement. Amazon ASIN Geo Tracker solves this by providing actionable insights:
Delivery data per region helps identify where prime or standard shipments may be slow, allowing sellers to adjust fulfillment or efforts
Tracking buy box winners regionally uncovers areas where competitors dominate, giving the opportunity to implement pricing strategies or promotional campaigns
Sellers can identify high-demand areas and plan inventory distribution to reduce shipping costs and improve customer satisfaction
Regional insights help brands anticipate seasonal or local trends, such as peak demand in certain states, improving forecasting accuracy
By integrating this data into a simple Google Sheets template, sellers save hours of manual tracking and can make informed decisions faster. Whether you manage multiple products or monitor competitors’ ASINs, this solution provides a clear picture of how your items perform across markets, supporting better operational and marketing strategies.
Want to get started right away? Try now our Amazon Price Tracker template on Google Sheets!
Brands and vendors with Amazon sales in multiple regions Understand local performance and improve customer experience by monitoring shipping times and delivery reliability across locations.
Marketplace analysts Identify competitive trends and regional buy box dynamics for strategic planning.
Third-party sellers Benchmark performance against competitors and make data-driven pricing decisions.
Marketing teams Collect insights on regional demand to tailor promotions and campaigns efficiently.
