Instagram Profile Scraper

Extract and analyze Instagram profile data with Google Sheets.

To help you get started right away, you can use this free Google Sheets template

Instagram has become a powerhouse for individuals and businesses alike, serving as a key platform for brand exposure and audience engagement. 

With our powerful no-code solution, you can effortlessly scrape Instagram profile data directly to Google Sheets. By scraping Instagram profiles, you can gather crucial information about your competitors, influencers, and target audience

Analyze their strategies, content, and engagement levels to refine your own marketing approach. Identify top-performing profiles, discover new market trends, and enhance your social media campaigns

Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Instagram profiles in bulk without technical knowledge!

What you get?

With =IMPORTFROMWEB(), you extract Instagram profiles with the following data points:  

  • name
  • description
  • image
  • number of followers

See all available Instagram data points

Step by step
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First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.

Then, just follow these easy steps:

Open a new Google Sheets and activate ImportFromWeb

To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.

Activate ImportFromWeb add-on

Input the Instagram profile URLs

ImportFromWeb requires 2 parameters: a URL and one or more data selectors.

Copy the URLs for the Instagram profiles to your spreadsheet.

Input profile URLs

Input the data selectors

Data selectors describe the specific content you want to import from the profiles. 

Pick the selectors you are interested in from our Instagram selectors glossary and add them to your spreadsheet. For example, you may be interested in the name, followers_count, and following-count.

This is what your spreadsheet should look like:

Input data selectors

Write the =IMPORTFROMWEB() function and extract profile data

Just add this formula: =IMPORTFROMWEB(A2,B1:D1)

Within seconds, you’ll get the data for the first profile!

Write IMPORTFROMWEB() function

Scale the collection process

After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(A2,$B$1:$D$1)

Drag down to copy formula

We’ve designed an easy-to-use template.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.