How to Extract Amazon Product Reviews for Sentiment Analysis? [2024 tutorial]

Author: Adrien Velter
Published: October 3, 2023

Have you ever found yourself grappling with the overwhelming volume of Amazon product reviews, where a single product can amass thousands of customer opinions?

Whether you’re an Amazon seller looking to enhance your products or a market researcher studying your competitors, the potential insights hidden within Amazon product reviews are like a goldmine.

Yet, the challenge doesn’t just lie in the analysis!

It’s in the initial task of efficiently building a dataset. It’s a time-consuming task, and manual data copying and pasting can quickly become a true nightmare. Alternatively, you might have asked assistance from your tech team or developers, but the thought of significant time and resource commitments gives you pause.

But fear not. In this post, we’ll introduce you to ImportFromWeb, a game-changing solution that can scrape Amazon product reviews in seconds, saving you valuable time and effort.

3 main usages out of Amazon reviews

Amazon product reviews serve as a treasure trove of insights that go beyond simple feedback. They offer a deeper understanding of customer sentiment, enabling you to make data-driven decisions. Let’s explore how:

  1. Understanding Customer Sentiment: Product reviews provide invaluable insights into customer satisfaction and dissatisfaction on your own products.
  2. Competitive Analysis: Analyzing competitor product reviews unveils opportunities for product enhancement and differentiation.
  3. Data-Driven Decision-Making: Using sentiment analysis, you can make data-driven decisions to improve your products or marketing strategies.

Existing solutions for Reviews Extraction

When it comes to extracting valuable data from the vast Amazon, businesses and researchers have explored various avenues. Here are the existing solutions:

  • Manual Extraction: The traditional approach involves manually copying and pasting data, a time-consuming and error-prone process that becomes increasingly impractical as the scale of data grows.
  • Technical Expertise: Some opt to rely on tech teams or developers to create custom data extraction solutions. While effective, this approach can be resource-intensive and may require ongoing technical support.
  • Data Extraction Tools: Alternatively, there are data extraction tools available that promise efficiency and ease of use. However, some of these tools may have limitations, such as restricted data selectors or complex interfaces.

These existing solutions offer different paths to data extraction, each with its own advantages and drawbacks. This is why, we’d like to introduce ImportFromWeb as it stands for the most viable and easy-to-use solution for Amazon reviews extraction.

Introducing ImportFromWeb for Amazon Reviews Extraction

In the realm of data extraction, efficiency and accuracy are key. ImportFromWeb is a simple to use Google Sheet plugin that can pull Amazon product reviews into a spreadsheet using a simple function. It is recognized today as one of the most efficient Amazon reviews scraper and is used by hundreds of Amazon agencies and sellers worldwide.

This tool simplifies the task of review extraction, making it accessible for anyone as it does not require any technical skills.

Extracting Amazon reviews without the need to code!

ImportFromWeb simplifies the process of collecting Amazon product reviews. Users initiate the =IMPORTFROMWEB() function within a Google Sheet, specifying the Amazon review page URL and data selectors tailored for review extraction. These data selectors allow users to choose which review attributes they wish to extract, such as ratings, dates, or customer names.

Here’s tipically how the function looks like to extract the reviews title and body from any ASIN:

=IMPORTFROMWEB("Amazon Reviews URL", "review_title,review_body")

Upon execution, ImportFromWeb connects to Amazon, captures the page, retrieves the reviews, and organizes them within the Google Sheet. This streamlined process significantly reduces the time and effort required for data extraction.

Here’s the output of the function in your spreadsheet:

In essence, ImportFromWeb simplifies Amazon review extraction, making it a more efficient and accessible task for users who seek insights from customer feedback.

And above all, once you get the reviews presented in a table, you can start your customers sentiment analysis.

Sentiment analysis based on customer Amazon reviews is a text analysis technique that aims to determine the emotional tone or sentiment expressed in reviews, typically classifying them as positive, negative, or neutral.
It involves using natural language processing algorithms to assess the opinions and attitudes of customers towards products or services.

Benefits of Using ImportFromWeb for Amazon Reviews Extraction

Let’s summarize the advantages of utilizing ImportFromWeb for Amazon Reviews Extraction.

  1. Time-Saving: Say goodbye to hours of manual data collection; ImportFromWeb does it in seconds.
  2. Complete Datasets: Ensure your dataset is comprehensive and includes all available reviews.
  3. Accuracy: Eliminate human error from the data extraction process.
  4. Dynamic Analysis: Work with real-time data for informed decision-making.


In the ever-evolving world of e-commerce, staying ahead of the competition requires a deep understanding of customer sentiment. Extracting Amazon product reviews for sentiment analysis is a powerful strategy, but manual data collection is inefficient and error-prone. ImportFromWeb is here to revolutionize your approach, providing a fast, user-friendly, and accurate solution for scraping Amazon reviews. With ImportFromWeb, you can efficiently build datasets that fuel your data-driven decisions and propel your success on Amazon.

Ready to dive into the world of Amazon review extraction? Explore our Amazon Review Scraper page to learn more and get started today with a ready-to-use template.

Note: ImportFromWeb offers a free trial with 1,000 requests, enabling you to experience the efficiency and power of automated Amazon reviews extraction.