7 Tips to Rank in Google’s People Also Ask

Author: Adrien Velter
Published: January 6, 2024

For businesses and content creators, the top spots on Google’s search results becomes increasingly competitive. One of the game-changing features that has emerged in recent years is the “People Also Ask” (PAA) box, a dynamic snippet on Google’s search results pages.

The “People Also Ask” section is an opportunity for those seeking to generate more SEO trafic. It not only provides users with additional relevant questions related to their search but also offers content creators a chance to secure an appearance on the search results page.

In this blog post, we’ll explore 7 methods to help you rank into Google’s People Also Ask. Whether you’re a SEO expert or a novice content creator looking to enhance your visibility, this tips will help you to rank your content to the top of the PAA box.

What are Google People Also Ask questions?

Google People Also Ask boxes are a unique feature in Google search results designed to enhance the user’s search experience. They typically appear as expandable dropdown-style boxes within the search results.

They are highly interactive and allow users to click on a question to reveal the answer, and in doing so, the box expands to display even more related questions. This format encourages users to explore a wide range of questions and answers related to their original query without leaving the search results page.

Their appearance can vary based on many factors including the specific search query, the geographical location of the user, the type of device used.

Unlike many other SERP features, their placement isn’t consistent, varying from the second or third position in some searches to as late as the tenth in others. PAA boxes have even been observed on SERP pages beyond the initial one.

The responses in Google People Also Ask boxes can take diverse formats. While many Google SERP features can display various content types, People Also Ask is known to include text-based answers as the most common, often enriched with features like bulleted lists.

They can also present information through tables, graphics, and even videos – encompassing any format that might prove beneficial to the searcher.

Thus, it becomes clear that securing a position within this unique feature comes with a plethora of benefits for your online presence but not only.

The benefits to rank in Google People Also Ask

These are the main benefits for ranking in the Google PAA section:

Improved Visibility

The Google People Also Ask section’s strategic placement on search engine results pages opens up an opportunity for your content to catch the eyes of a wide array of searchers. Securing a top-ranking position within this section can be a good way to elevate your brand’s visibility and boost your trafic since each answer comes with a link to the source page.

Enhanced Trustworthiness

Securing a featured position on SERPs indicates your authority and expertise on the subject matter. This, in turn, elevates your credibility, instilling greater trust among users.

Elevated Clickthrough Rates and Traffic

Appearing in the PAA box can lead to an uptick in clickthrough rates (CTR), which results in a surge of organic traffic.

These benefits make you understand that appearing in the PAA box is crucial for your website.

7 tips for Ranking on Google’s People Also Ask

Tip 1: Select the right Topics and Keywords

The foundation of a successful People Also Ask (PAA) strategy lies in topic and keyword selection. Choose topics that align with your target audience’s interests and needs. Make a comprehensive keyword research to identify relevant terms and phrases that users commonly search for.

Tip 2: Extract the Questions associated to your keywords

Use a Google People Also Ask Scraper like ImportFromWeb to efficiently extract questions for your identified keywords. By using an automation, you save time and ensure that your content is aligned with the current questions trending in your niche.

This is an example of ImportFromWeb extracting the 4 questions that appear for the Empire State Buiding query:

Tip 3: Make a Comprehensive List of Questions and Answers

Once you’ve gathered the PAA data, systematically list out all the questions you aim to rank for. Write relevant answers for each question, ensuring that your content provides value to users. By addressing and responding their queries comprehensively, you enhance the chance to get a prominent position within the PAA box.

Tip 4: Craft High-Quality Content

Quality is primordial when it comes to People Also Ask optimization. Aim for content that educates, entertains, and adds value to the user experience. Google rewards content that satisfies user intent, making it more likely to secure a coveted spot in the PAA section.

Tip 5: Incorporate a Mix of Content Formats

Diversify your content by incorporating various formats, including text, images, infographics, and even videos. Google’s PAA is dynamic, and different formats can answer to various user preferences. If a particular question needs a visual explanation, provide it. By offering mixed content types, you increase the chances of your content being featured in the PAA box.

Tip 6: Implement a consistent Rank Tracking

Implement a robust rank tracking strategy using tools like ImportFromWeb. Monitor the performance of your content over time, tracking its position within the PAA box and adjusting your strategy accordingly. Regularly run the =IMPORTFROMWEB() function, updating your content to align with evolving search trends ensures that you maintain a competitive edge, and continue to rank prominently in Google’s People Also Ask feature. Note that we’ve made a solution to extract People Also Ask questions, from a keyword.

Tip 7: Iterate and Optimize

Digital competition is more and more dynamic, and SEO strategies must evolve accordingly. A proactive and adaptive strategy will not only help you maintain your PAA rankings but also position you as a reliable source of information within your niche.


Mastering Google’s People Also Ask (PAA) emerges as a crucial strategy to improve your online visibility. This article explored the benefits of securing a spot, and the role of strategic optimization. Adapt your strategy, stay informed, and let your content become a trend in your niche.

To help you get started right away, we’ve prepared a ready-to-use Google Sheets template that incorporates ImportFromWeb, making it even easier to extract PAA boxes in bulk and tracking your People Also Ask ranking. Simply click on the link below to access the Google People Also Ask scraper page that contains the template:

Note: ImportFromWeb comes with a free trial with 200 credits, giving you the possibility to deeply test it.