How to monitor prices on Walmart? [in Google Sheets]

Author: Alan Trébuquet
Published: December 15, 2023

Walmart is a giant marketplace with an extensive product catalog. This is also a place for shoppers looking to score the greatest discounts: thus, thousand of sellers are on this platform and prices are fluctuating constantly, so keeping track of the prices can be a challenging task.

If you’re determined to sell the most of your inventory, you’ve come to the right place. In this guide, we will show you, step by step, how to monitor Walmart product prices in Google Sheets in order to adjust your own products prices.

Why you need to track product prices on Walmart ?

From a seller’s perspective, closely monitoring product prices on Walmart is an essential practice that can significantly impact your business strategy and overall success. Here’s why staying vigilant on pricing is crucial for sellers on the Walmart marketplace:

Competitive Positioning

Maintaining an optimal pricing strategy is key to stand out among competitors. Regularly tracking product prices on Walmart allows sellers to adjust their pricing strategies, ensuring they remain competitive and attractive to potential buyers.

Real-Time Market Insights

Walmart’s marketplace is dynamic, with market conditions, consumer behavior, and competitor pricing constantly evolving. By closely monitoring product prices, sellers gain valuable real-time insights into market trends, enabling them to adapt quickly to changing situations.

Maximize Profitability

Strategic pricing adjustments, informed by continuous monitoring, allow sellers to strike the right balance between competitiveness and revenue generation.

Optimize Inventory Management

Fluctuations in product prices often correlate with changes in demand. By tracking prices, sellers can anticipate shifts in consumer interest and adjust their inventory levels accordingly. This proactive approach minimizes the risk of overstocking or understocking.

Strategic Promotions

Walmart often encourages sellers to participate in various promotions and sales events. Monitoring product prices allows sellers to align their promotional activities with market trends, ensuring they make the most of special events.

Existing solutions for Walmart price tracking

When it comes to tracking prices from Walmart, businesses and researchers have explored various avenues. Here are the existing solutions:

  • Manual Extraction: The traditional approach involves manually copying and pasting data, a time-consuming and error-prone process that becomes increasingly impractical as the scale of data grows.
  • Home-made solutions: Some opt to rely on tech teams or developers to create custom data extraction solutions. While effective, this approach can be resource-intensive and may require ongoing technical support.
  • Data Extraction Tools: Alternatively, there are data extraction tools available that promise efficiency and ease of use. However, some of these tools may have limitations such as complex interfaces.

These existing solutions offer different paths to data extraction, each with its own advantages and drawbacks. This is why, we’d like to introduce ImportFromWeb as it stands for the most viable and easy-to-use solution for Walmart price monitoring.

Introducing ImportFromWeb for Walmart Price Tracking

ImportFromWeb is a Google Sheets addon that simplifies the process of monitoring Walmart prices. Users initiate the associated =IMPORTFROMWEB() function within a spreadsheet, specifying 2 parameters, i.e. the Walmart product page URL and a list of data selectors tailored for product data extraction. These data selectors allow users to choose which product attributes they wish to extract, such as title, prices, ratings or number of reviews.

Here’s typically how the function looks like to extract title and prices from any Walmart product URL:

=IMPORTFROMWEB("Walmart product URL","title,price")

Upon execution, ImportFromWeb connects to Walmart, captures the page, retrieves the price and product name, and output them within the sheet. This streamlined process significantly reduces the time and effort required for data extraction when it comes to scale it on hundreds of URLs.

So, in the following section, we’ll review the different steps to build a Walmart Products Scraper in Google Sheets.

How to monitor Walmart prices in Google Sheets: Step by step guide

Considering you have a list of Walmart product URLs and you want to extract and monitor their prices. This 3 steps guide teaches you how to proceed using ImportFromWeb. Let’s dive in!

Please make sure first to install ImportFromWeb from the Google Workspace Marketplace and activate it in a new Google Sheets (from the Extension menu).

Step 1: Input the list of URLs

First of all and as said before, the =IMPORTFROMWEB() function requires the URL of your products.

So copy/paste your list of URLs in the first column of your spreadsheet.

Step 2: Write the =IMPORTFROMWEB() function

Here’s the formula you have to input in cell B1 so you will ask for the title, price, ratings and number of reviews, for your 1st URL:


Once executed, the =IMPORTFROMWEB() formula returns the data from the first Walmart product

Step 3: Drag down the formula

Drag down the =IMPORTFROMWEB() formula to reveal all the other URLs’ data.

Bonus step: Regularly update the data

Oneshot analysis is of course not enough, since the prices on Walmart will not be set in stone, and you will need to review them regularly.

The benefit of using ImportFromWeb is that your spreadsheets are somehow synced with Walmart Live prices. Every time you execute the =IMPORTFROMWEB() formulas, your dashboard will be updated with Walmart live data.

Thus, we advise you to run regularly the function using the ImportFromWeb sidebar (make sure to select all the cells that contain the formula):

We’re done!

Now your Walmart price monitoring tool is ready, you can monitor the prices at your desired frequency. Whenever you open the spreadsheet and execute the =IMPORTFROMWEB() formula, you get an updated view over your results!

Main benefits from using ImportFromWeb for Walmart prices tracking

Let’s summarize the advantages of utilizing ImportFromWeb for Walmart price monitoring.

  • Time-Saving: Say goodbye to hours of manual data collection; ImportFromWeb does it in seconds.
  • Complete Datasets: Ensure your dataset is comprehensive and includes all your desired data.
  • Accuracy: Eliminate human error from the data extraction process.
  • Dynamic Analysis: Work with real-time data for informed decision-making.

Our Free Google Sheets Template to extract and monitor Walmart product data, including prices

If you just don’t want to follow the step by step above and build your Walmart product prices monitoring tool from scratch, we got you covered!

Our Walmart scraper Google Sheets template makes the job for you. All you have to do is to make a copy of it, then activate ImportFromWeb from the Extension menu and finally input your Walmart URLs.