Start in seconds with our free Google Sheets template to evaluate your product pages at scale and identify what’s missing to improve your organic visibility and conversion.
Get started with our ready-to-use template…
Instantly audit your Amazon listings with all key content performance indicators, already structured in a spreadsheet that does the work for you.
🖼️ Main product image to check if a visual is present
🔗 Product page URL for direct access to each ASIN
📝 Title and description length to avoid extremes and spot missing content
🔢 Number of bullet points to ensure enough key features are listed
🖼️ Number of images to verify image count per product
🎥 Presence of video to identify listings without video
🧱 Presence of A+ content to detect missing rich content
⭐ Number of reviews to assess product visibility and trust
📊 Average rating to flag underperforming listings
✅ Final output: content completeness score (%) to rank listing quality at a glance
In this template, you can customize thresholds and adjust criteria weighting to tailor the quality evaluation to your specific needs, providing full flexibility and control.
Get a clear, data-driven overview of your content quality to prioritize improvements efficiently.
…or design your own Amazon Content Scorecard
Need full flexibility? Set up your own content scorecard with fully customizable criteria in Google Sheets.
See all available Amazon product data points
A smarter way to monitor Amazon listings content
Managing the quality of product content on Amazon is a constant challenge, especially when working with large catalogs. Titles that are too long, missing images, inconsistent bullet points, or the absence of A+ content can directly impact visibility, conversion rates, and brand credibility. Without a centralized system to monitor content quality, it’s nearly impossible to catch every issue in time—or know where to focus your efforts.
Amazon Content Scorecard gives you a clear and scalable way to assess the completeness and consistency of your Amazon listings. Designed to work directly in Google Sheets, the solution helps you structure your content audit around the metrics that matter most—title length, description presence, image count, review data, and more. No need to jump between tools or check listings one by one.
All data is pulled into a ready-to-use spreadsheet where each ASIN is evaluated against predefined rules. You can also define your own thresholds and weight them to reflect your internal content standards. The output: a score that reflects overall content completeness, so you can instantly spot weak listings and prioritize where to take action.
With the Amazon Content Scorecard, you gain a data-driven view of your content health—ideal for content teams, eCommerce managers, or Amazon consultants who want to ensure consistency at scale across hundreds or thousands of listings.
We’ve designed an easy-to-use template to extract and score the content of Amazon listings.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.
Who is it for?
- Brands and vendors managing Amazon catalogs
Easily evaluate content quality at scale across thousands of listings. Identify incomplete or inconsistent product details to maintain a professional storefront and improve conversion rates. - Retailers and distributors ensuring content consistency and compliance
Monitor your entire portfolio to quickly spot missing images, incomplete descriptions, or outdated bullet points. Verify that sellers respect product specifications and keep your listings aligned with brand guidelines and marketplace standards effortlessly. - Amazon consultants and agencies working with multiple clients
Provide precise, scalable content audits with customizable scoring in Google Sheets. Deliver transparent reports without relying on complex software or manual checks. - Product managers overseeing portfolio performance
Track content quality trends over time to align product messaging with customer expectations and market demands. Use content scores to guide roadmap decisions and product launches. - Pricing and competitive intelligence analysts
Integrate content quality data with pricing and Buy Box metrics to better understand competitor positioning and listing effectiveness. Adjust strategies based on holistic listing health.
Need to extract your Amazon listing content at scale to review it? Check out our Amazon Listings Quality Auditor.
More Information
Frequently Asked Questions
What are the available data points from Amazon using IMPORTFROMWEB?
IMPORTFROMWEB offers over 100 built-in selectors specifically designed to facilitate the extraction of live data from Amazon without requiring technical skills. These selectors cater to various Amazon layouts, including product listing pages, search pages, and review pages.
For accessing these selectors, specific pages have been created for your convenience:
- Amazon Data Selectors: selectors for product-related data
- Amazon Data Selectors for Search Pages: selectors tailored for data extraction from Amazon search result pages
- Amazon Data Selectors for Reviews: selectors tailored for data extraction from Amazon reviews pages
To use these selectors, simply specify the desired built-in selector as the second parameter within the IMPORTFROMWEB function, following this format:
=IMPORTFROMWEB("Amazon URL", "selector")
Can I scrape any Amazon store using IMPORTFROMWEB?
Yes, IMPORTFROMWEB is specifically designed to extract live data from Amazon, whatever the Amazon store’s domain. Our built-in selectors (including but not limited to title, sale_price, buybox_winner, rating, and featured_image_source) are crafted to function seamlessly across various Amazon domains (amazon.com, amazon.ca, amazon.de, amazon.in, amazon.co.uk, amazon.fr…)
Here’s how the function should look like to extract the price from any Amazon product page:
=IMPORTFROMWEB("amazon product url","sale_price")
Is it legal to scrape data from Amazon?
Scraping Amazon using =IMPORTFROMWEB() is based on publicly available information. The function accesses data that is openly accessible on the internet. And generally, accessing and scraping publicly available data from websites is considered legal.
Moreover, with IMPORTFROMWEB, the scraping is made using multiple premium proxies and external rotating IP addresses, so you do not have to worry about the possibility to be banned from scraping Amazon.
Nonetheless, it remains important to stay informed about the terms and conditions set by Amazon and exercise scraping responsibly and ethically.
How to scrape in a specific language on Amazon?
Most of the time, the =IMPORTFROMWEB() function extracts the content of the ASINs in the default language of the Amazon store.
But sometimes, the language of the page loaded by ImportFromWeb isn’t right. For example, you’ll get the content in English for an amazon.de product, instead of being in German.
Luckily, you can force the language using the “language” parameter, as follow:
The new generated URL will look like: https://www.amazon.de/dp/B07NQ6R7R1?language=en_GB
And this is the URL you have to input into your =IMPORTFROMWEB() function!