Use our free Google Sheets template to monitor keyword rankings and product positions automatically.
Get started with our ready-to-use template…
Just copy the template, enter your keywords, and instantly get:
🥇 1st page presence to track how often products appear on the first search page.
📊 Keyword ranking matrix to view the position of any product ID for any keyword.
🛒 First page product list to see all products displayed on the first search page for each keyword.
Start monitoring keywords, tracking product positions, and uncovering opportunities to improve your Walmart visibility.
…or design your own Walmart Rank Tracker
Looking for a custom fit? Build your own Walmart Rank Tracker in Google Sheets, exactly the way you need it.
See all available Walmart data points
Gain complete visibility on Walmart search
In today’s competitive e-commerce landscape, understanding how products perform on Walmart search pages is more important than ever. Many sellers struggle to know which listings appear for their target keywords, how often they show up on the first page, and where they rank compared to competitors. Without this insight, it’s difficult to make informed decisions, optimize listings, or identify new growth opportunities.
Walmart Rank Tracker solves this problem by providing complete visibility into product positions across any set of keywords. Whether you’re tracking your own products or analyzing competitors’ listings, this tool allows you to see exactly how the marketplace behaves and where each product stands:
- Identify top-performing products and keywords, so you know what drives traffic and visibility on Walmart.
- Detect underperforming listings and keywords that need optimization, ensuring no opportunity is missed.
- Monitor how product rankings evolve over time, giving you insights into seasonal trends, market shifts, and competitor strategies.
- Compare your products’ positions to competitors’ to understand where you have an advantage or where you need to act.
- Make data-driven decisions to improve visibility, refine your keyword strategy, and increase conversions.
- Stay ahead in a fast-moving marketplace by turning search ranking data into actionable insights.
This tool transforms Walmart search data into actionable intelligence, making it easier to optimize listings, outperform competitors, and grow your presence on the marketplace. Whether you manage a few products or hundreds, it provides the insights you need to make confident, informed decisions every day.
We’ve created a simple, ready-to-use template to track product positions on Walmart search pages.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.
Who is it for?
- E-commerce sellers on Walmart
Track product positions and first-page appearances to identify opportunities, optimize your listings, and boost visibility across the marketplace. - Brands and product managers
Analyze keyword performance and monitor competitors to refine your catalog strategy and improve product discoverability. - Marketplace managers and analysts
Monitor multiple products and sellers, generate comprehensive insights, and make informed, data-driven decisions. - SEO and e-commerce agencies
Evaluate client listings, compare keyword rankings, and provide actionable recommendations to enhance Walmart performance. - Competitor analysts and market researchers
Discover market trends, track keyword performance, and gain a complete overview of the Walmart search landscape.
More Information
Frequently Asked Questions
What are the available data points from Amazon using IMPORTFROMWEB?
IMPORTFROMWEB offers over 100 built-in selectors specifically designed to facilitate the extraction of live data from Amazon without requiring technical skills. These selectors cater to various Amazon layouts, including product listing pages, search pages, and review pages.
For accessing these selectors, specific pages have been created for your convenience:
- Amazon Data Selectors: selectors for product-related data
- Amazon Data Selectors for Search Pages: selectors tailored for data extraction from Amazon search result pages
- Amazon Data Selectors for Reviews: selectors tailored for data extraction from Amazon reviews pages
To use these selectors, simply specify the desired built-in selector as the second parameter within the IMPORTFROMWEB function, following this format:
=IMPORTFROMWEB("Amazon URL", "selector")
Can I scrape any Amazon store using IMPORTFROMWEB?
Yes, IMPORTFROMWEB is specifically designed to extract live data from Amazon, whatever the Amazon store’s domain. Our built-in selectors (including but not limited to title, sale_price, buybox_winner, rating, and featured_image_source) are crafted to function seamlessly across various Amazon domains (amazon.com, amazon.ca, amazon.de, amazon.in, amazon.co.uk, amazon.fr…)
Here’s how the function should look like to extract the price from any Amazon product page:
=IMPORTFROMWEB("amazon product url","sale_price")
Is it legal to scrape data from Amazon?
Scraping Amazon using =IMPORTFROMWEB() is based on publicly available information. The function accesses data that is openly accessible on the internet. And generally, accessing and scraping publicly available data from websites is considered legal.
Moreover, with IMPORTFROMWEB, the scraping is made using multiple premium proxies and external rotating IP addresses, so you do not have to worry about the possibility to be banned from scraping Amazon.
Nonetheless, it remains important to stay informed about the terms and conditions set by Amazon and exercise scraping responsibly and ethically.
How to scrape in a specific language on Amazon?
Most of the time, the =IMPORTFROMWEB() function extracts the content of the ASINs in the default language of the Amazon store.
But sometimes, the language of the page loaded by ImportFromWeb isn’t right. For example, you’ll get the content in English for an amazon.de product, instead of being in German.
Luckily, you can force the language using the “language” parameter, as follow:
The new generated URL will look like: https://www.amazon.de/dp/B07NQ6R7R1?language=en_GB
And this is the URL you have to input into your =IMPORTFROMWEB() function!