ImportFromWeb becomes Amapulse

We have a new name – and a good reason for it.

Over the years, our users have shaped what this tool has become. And the clearest signal we got? E-commerce teams were doing extraordinary things with it. Tracking Buy Boxes, monitoring competitor prices, auditing seller activity across Amazon, Walmart, Target, Flipkart… So we leaned in, built deeper, and made it official: Amapulse is our commitment to marketplace intelligence done right.

Amapulse / ImportFromWeb: your use case, your way

If you’re tracking marketplaces

Prices, Buy Box, sellers, rankings – Amapulse was built for you. The new name reflects years of product decisions made with e-commerce users in mind. Expect more marketplace coverage, deeper data, and more ready-to-use templates.

If you use the tool for other use cases

You’re in good company. Many of our users rely on this tool for SEO tracking, lead generation, social media monitoring, and financial data – and we’ll keep it working exactly the same way. Your formulas keeps working. Your dashboards keep working. Nothing has been touched.

Your =IMPORTFROMWEB() formulas

Wheather you’re using the tool to monitor marketplaces or for other cases, you can continue using =IMPORTFROMWEB()

And starting today, you can also use =AMAPULSE()

Both formulas work exactly the same.

You can:

• keep your current setup
• or start using the new formula
• or mix both in the same Sheet

It’s completely up to you.

Why Amapulse?

We’ve sharpened our focus to marketplaces to make the tool even more powerful. And if you’re using it for SEO, Google, or social projects, you’re still in the right place. The new name just makes our vision clearer – smarter, faster, and ready to help you get the most out of your data.

ImportFromWeb started as a web scraping tool. Over time, it has evolved into something bigger:

• marketplace monitoring
• competitive analysis
• performance tracking

But also:

• web data extraction across many industries
• lead generation & research
• content and SEO monitoring

Amapulse represents our ambition to become a complete data extraction and intelligence platform.